Highnoon: Summer Essential

Client: Highnoon

Demand: Highnoon wants to drive the sales of High Noon products for the coming summer season.

Inspirations: My inspiration for this ad campaign comes from the picture of “summer” in my mind： sunny beaches, pool parties, and ice-cold drinks. In my mind, we’re actually not that far away from a perfect summer, all we need to do is just to take a sip of sun.

Take a look & have fun : )

*Disclaimer: This ad campaign has no affiliation with Highnoon or its product, it is only for the midterm project of the course Multimedia Content Creation for Brand Storytelling I at USC Annenberg