Blue Bottle Coffee: Everyday Luxury
*Disclaimer: This ad campaign has no affiliation with Highnoon or its product, it is only for the midterm project of the course Multimedia Content Creation for Brand Storytelling I at USC Annenberg
At Blue Bottle Coffee, we’ve spent over twenty years perfecting the art of coffee, crafting each cup with dedication to quality and sustainability.
Our two decades’ commitment to excellence has won us a high profile in the community of coffee lovers who value artisanal quality.
But is that enough? We believe luxury shouldn’t be a privilege—it should be a wonderful experience available to everyone.
Now, we’re excited to introduce a new chapter in our journey—“Everyday Luxury”
With a touch of humor, we want to let you know what luxury is supposed to be like:
IT’S ALL ABOUT THE TASTE
We sincerely invite you to discover the rich, luxurious flavors of Blue Bottle Coffee, and also enjoy our little humor!
Why Specialty Coffee:
It Is Not Just About the Taste
